NEW SEASON. NEW QUESTIONS

The start of a new season is that beautiful period where there are no answers.

Just questions.

The big ones, the bigger ones, the downright outrageous ones.

So rather than just creating your typical ad campaign, we created a panel show that posed the 10 biggest questions for the forthcoming 2022/23 season to the most respected pundits in football.

We then posed the same questions to the public using OOH specific to the question.

Nothing quite gets a debate going like asking the red side of Manchester whether or not they’d take 4th place now.

30” ads acted as trailers to the long form debate and all the OOH led people to the SKY BET hub where fans could interact and find out what the nation was thinking going into the new season.

Director: Jim Gilchrist

TACTICAL OOH

LONG FORM DEBATE: QUESTION 1. IS THE TITLE ALREADY A TWO HORSE RACE?

TRAILERS