WAKE SHAKE BOOM
We won the MOJU account by pitching to them just three words. WAKE. SHAKE. BOOM. to launch their ginger shot product.
A new morning routine to fire up your day.
We sang it to them, promised them a music video which could be chopped up into pieces for “hardworking’ ads, a Spotify release and a OOH campaign that you can’t miss.

And they were like ‘yeah… let’s do it’

And we we’re like ‘What, like, really?!'’

And they were like ‘yeah, sounds good’

And we were like ‘Alright, yeah, cool, let us just speak to our producer real quick’.

Director: Conrad Swanston & Ben & Alexis

Music Producer: Dominic Edgley

Photographer: Tom Cockram

Recognition
Creative Review Annual Honourable Mention
Craft
Soundtrack to a commercial.

THE CAMPAIGN IN A NUTSHELL

THE MUSIC VIDEO

THE MUSIC VIDEO WAS CUT UP AND TURNED INTO THE ULTIMATE EAR WORM FOR ADS.