It Started With A Name
After spending a weekend discovering Alex’s family were all criminals and Conrad’s were Olympians we presented Ancestry a new creative direction. One that embraced documents, storytelling and discovery.
We used the amazing Elastic to bring it all to life.

Director: Clarissa Donlevy

Recognition
AdAge Creativity Ad Of The Day and Editor’s Pick

Stills from second of the brand spots.

ITV Real Life Stories Idents