Just Used Confused
We wrote the pitch winning platform idea ‘Just Used Confused” and launched with 60” of just whistling.
Roger Whitaker’s Finnish whistle to be precise.
Insurance feels better when you’ve just used confused.
Director
Director: Matthijs Van Heijningen
Recognition
Campaign Ad of the Day
The Drum Ad of Day
Creative Salon Ad of the week.
For the 20”s we indulged in single scenario’s and all the awkwardness that comes with it.
We did a native TikTok edit to live on TikTok
We also created a whistling TikTok filter with our iconic whistle and unleashed on to TikTok with relevant influencers.
